America’s Voice on Small Business

Small businesses are an integral aspect of not only the economy, but also communities and families across the country. They are the face of America because they represent the creativity, ingenuity, and hard work that fuels this country’s economy. It is critical that we understand the state of entrepreneurialism in America and develop strategies to support and promote the success of current and future generations of entrepreneurs — whatever their age.

This national study, presented by America’s SBDC and The Center for Generational Kinetics, an important step toward achieving this goal. It was designed to uncover research-based insights into the entrepreneurial mindset of Americans, and how to engage them by understanding their perceptions, motivations, and behaviors when it comes to small business.

Here are some research highlights:

View larger